Current Demands - Consumer Goods

 

CONSUMER GOODS - Hair braids

Paulina Williams - Ninash Enterprises

ACCRA, GHANA

 

Paulina Williams is a professional hairdresser. She used to import plastic hair braids from Asia. In 1994 she decided that she would start producing braids by herself. Nowadays, she exports to UK, France, Canada, where she is one of the leading brand names. A few years ago, chinese products entered into the market under the brand name of Ninash, Auntie Lizzy. She is now working to reposition her enterprise as high quality manufacturer (she is now producing high and low quality wigs) and is considering the possibility of hiring a chinese manager to increase productivity. She wants to exchange thoughts with business people in her sector, to jointly explore possible collaboration avenues.

 

 

CONSUMER GOODS - Fruit Juices

Leticia Osafo-Ado - Sambolec

ACCRA, GHANA

 

 

In 1992, Sambaolec was the first company to commercialize shito – a traditional pepper sauce in Ghana-. Mrs. Osafo-Ado entered a joint–venture agreement with an Austrian food processing company. It has now added on new products: ground nut paste, jams and marmalade, and a variety of fruit juices. She wishes to start large scale production in juice manufactruing. She is looking for counseling. Mrs. Osafo-Ado was proclaimed Business Woman of the Year by 2006 Africa Investor.

 

CONSUMER GOODS - Vegetable Oil

Market development

Thomas Wabi Bello - Golden Web Ltd

ACCRA, GHANA

 

 

 

Thomas Wabi Bello has been producing a variety of vegetable oils for more than a decade, mainly from palm kernel and sunflower. He has more than 70 workers and his company is listed in the Ghana Stock Exchange since 2004. He wishes to improve the processing of the oil and concentrate in the production of soyabean. He is looking for advice.

 

 

CONSUMER GOODS - Herbal Cosmetics

Operation assistance and marketing know-how

Mr. John Djaba - Jenam Ent.

ACCRA, GHANA

 

Mr. Djaba produces herbal based products: shampoo, conditioner, hair nourishing treatments, herbal medicated soap, cocoa butter soap and other products. Mr. Djava's production fails to meet the demand for his products, but his traditional production techniques prevent him from increasing output. Therefore, he seeks technical advice and training on how to be able to meet his goals and not be beaten by multinational companies that use more advanced technologies.